Get in Front of the Right Homeowners
at Exactly the Right Moment
When someone searches "emergency plumber near me" or "best HVAC company in [your city]," your business should be at the top. We run and manage Google and social ad campaigns that put you there — and we optimize every dollar to bring in real calls, not just clicks.
Most ad spend for small businesses goes to waste.
Running ads without a real strategy is expensive and discouraging. Poor targeting, weak ad copy, and landing pages that don't convert mean you're paying for traffic that never turns into jobs. A lot of businesses try ads once, don't see results, and write them off entirely.
Done right, paid advertising is the fastest way to fill your schedule. The key is knowing exactly who to target, what to say, and how to turn a click into a booked appointment. That's what we do.
Ads that pay for themselves.
We handle everything from campaign setup to ongoing optimization. You set a budget — we make sure every dollar works as hard as possible.
Google Search Ads
Your business appears at the top of Google when someone nearby searches for exactly what you do. We write the ads, set the targeting, and manage the bids — you get the calls.
Social Media Ads
Facebook and Instagram ads that reach homeowners in your service area — before they even start searching. Great for brand awareness, seasonal promotions, and filling slow periods.
Local Service Ads
Google's pay-per-lead program puts your business at the very top of search results with a "Google Guaranteed" badge. We set it up and manage your leads so nothing slips through.
Ad Copywriting
We write ads that speak directly to homeowners with urgent needs — the kind of copy that earns the click and makes your business the obvious call to make.
Ongoing Optimization
We monitor performance daily and make adjustments — pausing what isn't working, scaling what is. Your cost per lead goes down over time as the campaigns get smarter.
Monthly Reporting
Every month you get a clear report: how much you spent, how many leads came in, and what we're doing next. No confusing dashboards — just straight answers on what your money is doing.
Leads in. Waste out.
We set up your campaigns right from day one and keep tightening them over time — so every month performs better than the last.
Research & Strategy
We research your market, your competitors, and the exact keywords your best customers are searching. Then we build a campaign strategy matched to your budget and your goals — before spending a single dollar.
Launch & Monitor
We build the campaigns, write the ads, set up conversion tracking, and go live. The first few weeks are about gathering data — we watch closely and make early adjustments to cut waste fast.
Optimize & Scale
Once we know what's working, we scale it. We test new ad variations, refine targeting, and expand into new keywords and audiences — consistently driving more leads at a lower cost per job.
I tried running Google Ads on my own and burned through $800 with almost nothing to show for it. EmDash took over and within the first month we were getting calls every day. Now ads are our most reliable source of new jobs.
Got questions? Good.
How much should I budget for ads?
It depends on your market, your trade, and your goals. Most home service businesses we work with start between $500–$1,500/month in ad spend. We'll recommend a starting budget based on your specific situation and grow it as results come in.
How quickly will I see results?
Paid ads are the fastest marketing channel available — most clients start seeing calls within the first week of launch. The campaigns get more efficient over the first 60–90 days as we collect data and optimize.
What's your management fee?
Our management fee is separate from your ad spend — you pay the platforms (Google, Meta) directly, and you pay us to manage it. We'll walk you through the full cost breakdown on our first call so there are no surprises.
Can I pause or stop the ads if I get too busy?
Yes, always. You're in control of your budget. If you get slammed with work and want to pause, we can do that same day. Most clients prefer to just lower the budget during busy stretches rather than stop entirely — but the choice is yours.
Let's build your business
the right way.
Book a free call and we'll walk through exactly what your business needs. No pitch, no pressure — just a real conversation.
Or call us directly: (555) 000-0000
