The average window installer takes 47 hours to respond to a lead.
The first one to respond wins 78% of the time.

Replacing windows isn't an impulse buy. A homeowner researches, requests a few quotes, and compares options. That research starts online — 85% of the time — and it ends with whoever made the easiest, most trustworthy impression. If you're not showing up in local search and your site doesn't clearly communicate what you do and why you're the right choice, you're not making the shortlist.

But getting found is only half the problem. The window and door industry has one of the worst response time records of any home service trade. The average first response takes 47 hours — nearly two full days after the homeowner reached out. Meanwhile, research consistently shows the first company to respond wins 78% of homeowner hiring decisions. The gap between those two numbers is where most window installers are silently losing jobs every week.

Financing is the other lever most installers leave untouched. Offering a payment option brings in 50% more leads — homeowners who want the job done but need flexibility to say yes. Those leads close at nearly double the industry's 25% baseline, and the average project size jumps 44%. Financing isn't just a sales tool. It's a revenue multiplier that most of the competition hasn't figured out how to communicate online.